Social media refers to digital platforms and technologies that allow users to create, share, and exchange content, ideas, and information in virtual communities and networks. These platforms enable interactions through various forms such as text, images, videos, and audio, facilitating communication and engagement among users. Social media encompasses a wide range of websites and applications, including social networking sites (like Facebook and LinkedIn), microblogging services (like Twitter), photo and video sharing platforms (like Instagram and YouTube), and messaging apps (like WhatsApp and Snapchat).
The primary characteristics of social media include user-generated content, interactivity, and the ability to reach a global audience. Users can follow, comment, like, and share content, creating a dynamic and participatory online experience. Social media plays a significant role in shaping public opinion, influencing trends, and fostering relationships, both personally and professionally. It has become an essential tool for communication, marketing, information dissemination, and community building in the modern digital landscape.